Year : 2004 | Volume
: 17 | Issue : 3 | Page : 339--345
The Self-Perceived Role and Educational Needs of Pharmaceutical Representatives: A Survey
MJ O'donnell, DW Molloy, SD Smith, S Dubois, RM Russo
Department of Medicine, McMaster University, Henderson Site, Hamilton, Ontario, Canada
Introduction: Despite considerable debate in the medical literature about the educational utility of pharmaceutical representatives (PR), little is known about their attitudes towards their role as marketers and/or educators, their ability to provide comprehensive information about products and their learning needs.
Design: A survey.
Subjects and Method: Questionnaires were mailed to 606 PRs from five Canadian pharmaceutical companies.
Results: Of 309 (51%) respondents, 98% strongly agreed or agreed they had a role in educating doctors, while 52% strongly disagreed or disagreed their main goal was marketing. Overall, 92% agreed they had received adequate training to perform a wellinformed detail, and 96% reported the information they provide is accurate. The majority (66%) felt a university-accredited program would improve the quality of their detailing.
Conclusion: Most PRs believe their main goal is education. Despite most reporting that they had received adequate training, they felt that a university-accredited educational program would improve the quality of detailing. The number of years that a PR spent in the industry appears to have an effect on how they perceive their role.
M J O«SQ»donnell
Henderson Research Centre, 711 Concession Street, Hamilton, Ontario L8V 1C3
|How to cite this article:|
O'donnell M J, Molloy D W, Smith S D, Dubois S, Russo R M. The Self-Perceived Role and Educational Needs of Pharmaceutical Representatives: A Survey.Educ Health 2004;17:339-345
|How to cite this URL:|
O'donnell M J, Molloy D W, Smith S D, Dubois S, Russo R M. The Self-Perceived Role and Educational Needs of Pharmaceutical Representatives: A Survey. Educ Health [serial online] 2004 [cited 2020 Jul 3 ];17:339-345
Available from: http://www.educationforhealth.net/article.asp?issn=1357-6283;year=2004;volume=17;issue=3;spage=339;epage=345;aulast=O%27donnell;type=0